Here's a idea: Instead of arming people with hate, how about empowering them with love? An idea that ID, as a brand exercised through an initiative called the Trust shop. A kiosk that's placed in Apartments and housing complexes where people can take whatever they feel like. And pay on their own accord. No salesmen, no cameras. An initiative that tells people that the brand trusts them to do the right thing.
The initiative is running is several cities across South India and has successfully proven to be a game changer in the way brands can relate to their customers.
In a world where our leaders are calling to build walls and ban people, here's a film that showcases an initiative that's completely counterintuitive to the current mood.